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NFL Players Association Teams Up with CPAI
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Dionne M. Muhammad
404-942-5728
dm@celebritypersonalassistants.com
WASHINGTON, DC; ATLANTA, GA-- The NFL Players Association has signed an agreement that will provide their members with access to a professional concierge service, further enhancing the range of value-added benefits offered by this union to active and retired NFL player members.
Through Orchestrate, the concierge division of CPAI, all active and retired union-members will have a personal concierge available to assist with everything from locating goods and services, making dinner reservations, reserving tickets for entertainment events, transporting cars across the country, event planning, ordering flowers and more complex requests such as one member’s recent request of chartering a private yacht for his forthcoming Mediterranean honeymoon. The members do not pay any costs for the service aside from the actual cost of any items or services that they locate. NFLPA members can access the service 24 hours a day, as requests can be made via a toll-free number, voice mail, email or through an electronic request on the union’s website.
According to Gene Upshaw, Executive Director of the NFLPA, “the alliance was created to further advance our membership programs by providing the players and their families’ with a one-stop-shop solution for life convenience including 24-hour access, 7 days a week to assist with the high demands placed on the professional athlete.”
“This is a member’s only club, that brings NFLPA members a level of luxury lifestyle management that is the ideal complement to existing membership services currently offered by the union,” said CPAI President/CEO, Dionne Muhammad.
“Our concierge and personal assistant services will cater to the eclectic mix of preferences and cultures of NFL players. Professional athletes want the best service wherever they might be in the world. We take the hassle away by handling a comprehensive array of their business and personal assistance needs including, but not limited to, facilitation of purchases, making recommendations and reservations as well as customized gift services and personal shopping,” she said.
In addition, CPAI will provide general information and research services, business services and special product/program access. Members will also receive weekly electronic newsletters informing them of worldwide events and special offers exclusive to the club. The program is supported by CPAI's relationship with vendors. Vendors pay a marketing fee to belong to the program. "They view the marketing fee as similar to advertising in a magazine or paying for a listing in the yellow pages. However, we bring a much more focused and willing customer to them," Muhammad said.
About Celebrity Personal Assistants, Inc.
Celebrity Personal Assistants, Inc. (CPAI) is an upscale lifestyle management agency that recruits professional personal assistants for individuals and companies in sports and entertainment. CPAI also offers a turnkey concierge solution and call center service that assists organizations, agencies, and companies in providing loyalty and benefit programs to their clients and/or employees. CPAI is headquartered in Atlanta and has offices in Los Angeles and New York. For further information, visit, www.celebritypersonalassistants.com or call 404-942-5728
About National Football League Players Association
The National Football League Players Association is the exclusive collective bargaining agent for all players employed by clubs of the National Football League, governed by a volunteer board of active NFL players elected by their teammates on each team. Founded in 1956, this Association represents all NFL players: past, present and future. The NFLPA staff negotiates benefits, working conditions, minimum salaries, and the salary cap/free agency system with NFL management and certifies player agents. The NFLPA founded and owns a separate for-profit marketing and licensing company called PLAYERS INC. For further information, visit www.nflpa.org
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