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CPAI fuses TECHNOLOGY, personalized business and lifestyle management solutions.
Have you ever wondered how multi-talented artists like Jennifer Lopez manage to make records, star in music videos, perform in concerts and appear live for special events, all while cultivating a career in film and television? Or, exactly how do athletes like Michael Jordan manage to maintain a residence in the Midwest and on the East Coast when most of us can barely manage one?
The answer is simple: celebrity personal assistants. Growing at an annual rate of 15% per year, this budding industry is in a boom market despite the recent economic downturn. We know, because Atlanta based, Celebrity Personal Assistants, Inc. (CPAI) receives countless phone calls and hundreds of emails a day from potential clients - and those seeking employment as an assistant! An upsurge of new customers are enlisting the support of personal assistants and personal concierges each quarter according to a recent study by FabJob.com, a publishing company that develops “advice guides” on hot new careers.
According to CPAI founder, Dionne M. Muhammad, “We provide Business and Lifestyle Management Consulting. We offer clients something far beyond a mere assistant; we consider our staff to be “professional consultants," not a gopher, secretary or girl-Friday.”
Most CPAI "consultants" have at least a Bachelors Degree in Business, Marketing, Human Resources, Sales or Public Relations. “Some of our consultants have an MBA or Juris Doctorate as well,” Muhammad said. “They fill a variety of roles for our clients, including working as a publicist, stylist, business manager, accountant, travel concierge, marketing coordinator as well as general administrative roles.” In addition to having a degree, CPAI consultants receive mandatory training tailored to the “art of personal assisting” and go through rigorous background checks.
CPAI’s confidential roster of clientele are A-list professional athletes, sports agents, entertainment managers, music artists, record label executives, fashion stylists among other high-profile individuals. “Our roster of clients includes some of the highest profile names in professional sports and entertainment, as well as their support staff. However, We don’t limit ourselves to just the notable and recognizable clients. We assist attorneys, small business owners and anyone else with a busy schedule that needs just the right thing – done by the right person – at the right time,” Muhammad added.
"We choose to hire only the best consultants due to the complexity of our clients business and lifestyle needs. Having accumulated great wealth through outstanding professional success, these individuals face complex business, fiscal and lifestyle challenges. We provide a comprehensive and personalized one-stop resource, getting involved in all facets of their lives. CPAI deftly manages and supports any endeavor from simple tasks to highly complex, mission-critical initiatives,” Muhammad added.
CASE STUDY: During CPAI’s proprietary placement process clients are interviewed and their most pressing needs are determined. CPAI then identifies a professional with a background that suites the clients request. “For instance, a client contacted CPAI and expressed a need to setup a Non Profit Organization that educates youth involved in sports on the importance of hydration and other health related issues – “we paired them with a CPAI consultant that has a background in Charity and Foundation Management. That consultant now assists the client with the day to day tasks of managing and running the foundation, designing and maintaining the web-site, in addition to the ‘typical’ assistant duties of errand running and concierge services like travel arrangements and dinner reservations.”
The most typical client request is finding a consultant with a Public Relations and Marketing background. Now all they have to do is hire a Publicist from us, who also works as an assistant – instead of employing two people for a job that one professional can handle.
WE WILL DO ANYTHING THAT IS MORAL AND LEGAL: Since CPAI is a one-stop-shop, a client can approach the company with almost any need. If a client doesn’t need a full-time assistant, but may need help with a particular project or event, they can hire CPAI as an outsourcing entity. The agency itself can also act as the “client’s assistant.” The clients simply call the agency and requests services and are billed on an hourly basis. The agency is also available for ‘project related’ work, like coordinating events, developing marketing, web-site design, public relations plans, writing business plans and more. “We have also provided our consultants on a part-time basis to celebrities visiting Atlanta, but did not bring their “regular assistant” with them during their visit. Sports agents and Entertainment Managers have also hired us to assist them in integrating our solutions in their service offering,” added Alva-Mahaffey Lewis, Muhammad’s sister and Director of Business Development.
e-nabling Clients 24/7: Muhammad who spent most of her career managing multi-million dollar technology projects, used that background in Engineering and Software Development to include on CPAI’s “al la carte menu” a technology component that further distinguishes CPAI from other agencies. Aptly named “CPAI’s Total Access” - this 24 hour hotline is the only concierge and personal assistant service to offer a comprehensive web-enabled solution that integrates e-commerce and live concierges with scalable technology, state-of-the-art e-mail, and telephony applications. CPAI is the only professional services agency tailored to the sports and entertainment market that also possesses proprietary time management technology designed to enable clients to access the world at their finger tips.
Our slogan, “We will do anything that is moral and legal,” prompts customers to inquire about nearly everything…from acquiring a vintage bottle of rare wine from a remote location in France to handling daily chores like laundry,” Muhammad said. “Through a dedicated toll-free number, via our web site, telephone, e-mail, and web-enabled phones and PDA's -our clients or the CPAI consultant assigned to their account are able to place requests for hundreds of personal and business service needs.”
CPAI offers this service Free to all of their full-time clients who have hired consultants through the company. They are also working on a subscription plan where anyone that is not a CPAI client can at least subscribe to the “hotline.” The subscription plan will debut this fall.
“CPAI is growing by leaps and bounds! The fusion of smart people and proprietary technological solutions creates an incredible competitive advantage for our company. This is more than business. It’s fun!” Muhammad concluded.
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